IHIG, PIA collaborate to promote tourism in Pakistan

To promote tourism in Pakistan and in order to convey the vision of Prime Minister Imran Khan, IHIG (International Hospitality Investment Group) and PIA (Pakistan International Airline) have signed an agreement. The signing ceremony was conducted at the head office of PIA and was honored by PIA CEO Air Marshal Arshad Mahmood Malik, CEO IHIG-PAK Noorul Asif and Chairman IHIG-UK Alun Richards. The headquarter of IHIG is located in London and IHIG-PAK is the subsidiary of IHIG-UK. 

The aim of this partnership is to boost the future of tourism in Pakistan that will bring enduring benefits. By way of this memorandum, all the passengers of PIA from business and economy class will be allowed to have a complimentary stay at any of the properties of IHIG that are situated in Balakot, Bhurban and Naran. 

The CEO IHIG_PAK Noorul Asif said: “Our intention is to have thousands of influential people experience the breath-taking beauty of Pakistan. These visitors will post their experiences on social media which will encourage their circle of friends to visit Pakistan as well.”